What we do
Strategic PR Planning
It’s all about the plan.
Connect dives into a project using experience and research to uncover the issues and identify stakeholders to create a targeted communications plan. Next we execute the plan to address issues, educate and provide ongoing information to communities using the appropriate tools.
The secret sauce is creating strong key messages and a project narrative that breaks down complex details into simple, clear and consistent information.
Plan, then execute.
Connect believes in hustle. We come out strong—engaging early and strategically—to build stakeholder trust and support.
No public project succeeds without community trust. Connect earns trust through immediate response, active listening and transparency. Then we lean heavily on our solid communications plan to use the appropriate tools and precise messaging to interact with the community and media for the duration of the project.
Simple Messages + Appropriate Tools = Informed Communities
Successful public outreach is simple, but not easy. Simple messages and clean design that resonates with the correct audience is the key to success. This requires experience and technical skill that Connect consistently delivers with award winning public outreach tools.
Design and develop a complete suite of project collateral materials that may
include: project logo and theme, fact
sheets, FAQs, eblast updates, construction alerts, signs, diagrams, display boards infographics and website.
Develop and execute project media strategy; content development including news releases, Op/Ed pieces, byline stories, press kit and speeches; story pitching, press conferences and media tours.
Plan and manage project related events
including: open houses, community meetings, groundbreakings, ribbon cuttings and media tours.
Develop social media strategy, build
decks, boost and monitor comments
across all platforms.
Develop and facilitate educational, information gathering and/or consensus building public meetings.
Video production from script to screen, and photography services including project progress and drone footage.